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OUR VISION

AT RUKULA, WE HAVE MADE IT OUR MISSION TO PROVE THAT SOCIAL IMPACT LENDING CAN WORK

Today, most finance institutions choose to serve only “prime” borrowers, and almost always stops short of offering anything but the safest (to the lender) “secure” facilities. By secure, we could use also phrases such as “collateral-backed”, “guaranteed by borrower or third parties” and “income verified” to describe the levels of security that traditional lenders require of customers.

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THE VISION WHICH DRIVES RUKULA FORWARD IS A UNIQUE ONE.

OUR FOCUS ARE THE FINANCIALLY EXCLUDED INDIVIDUALS AND FAMILIES

There are members of society who do not find themselves with the means to provide the above mentioned “securities”; for whom the availability of credit can make a significant difference in their lives. We truly believe that there is more to evaluating a potential customer than examining their bank balance. But, no matter our social impact perspective, we need to be sustainable, which is why Rukula is a “for profit” organization, built to cater to as many people as possible who require support.


WHY WE EXIST ?

“WHEN WE STARTED IN LATE 2014, MANY OBSERVERS SAID WE WOULD BE BANKRUPT WITHIN 6 MONTHS. POOR PEOPLE DON’T PAY WAS THE REFRAIN. 3YRS LATER WE ARE STILL GROWING EXPONENTIALLY.” REEZA ZAROOK – FOUNDER.

We recognize and understand the financial hardships low income earners face and wish to make a real difference to their lives. The inability of these people to apply for bank loans, credit cards or store credit to help fund small consumer durables (items considered a necessity today such as entry level smart phones, kitchen equipment and furniture), result in many left with no other choice but to turn to money lenders. Ironically, despite the plethora of existing micro-finance institutions catering to this segment, they do so only to provide assistance with either income generating loans or large ticket items (such as tractors or auto-rickshaws).

RUKULA IN THE MEDIA

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RETHINKING THE CONCEPT OF IMPACT LENDING: RUKULA

Most financial institutions today focus only on serving “prime” borrowers, those with verifiable incomes or sufficient collateral to back them. However, there are many people in society without the means to provide such securities. Unfortunately, these individuals are often...

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INNOVATIVE IMPACTS WITH SOCIAL LENDING

Into its fourth year of operation Sri Lankan Social Impact Lender, Rukula, is enriching lives amongst low-income groups across Sri Lanka with its innovatory approach to microfinance. Rukula lends assistance to low income earners who do not qualify...

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RUKULA SELECTED AS CATALYST FUND COMPANY

Rukula (Pvt) Ltd announced recently, their selection as a Catalyst Fund company, and in doing so establishing itself as one of the first Sri Lankan companies to become part of this global inclusive fintech initiative. Rukula is a three-year-old start-up...